Latest In: Laurent Potdevin

Laurent Potdevin during his tenure as CEO of Burton - Shop-eat-surf file photo

Former Burton CEO to lead Lululemon

A former Burton CEO is selected to lead a high-profile athletic apparel company.

News December 9, 2013

Burton reduces salaries to minimize layoffs

Jake and Donna Burton eliminate their salaries all together; others will be reduced on a sliding scale. Less…

News May 13, 2013
Burton cuts North American

Burton cuts North American staff, reinstates salaries

Press Release: BURLINGTON, Vt. (February 11, 2010) - Burton today announced that it has restructured its North American…

News May 13, 2013
Laurent Potdevin

Burton CEO resigns

Jake Burton will temporarily assume the role while Burton searches for a replacement.

News May 13, 2013
Jake Burton. Photo courtesy of Burton.

Jake Burton on next CEO, Olympic advice for skaters and more

Jake on assuming CEO role, if its tough to follow in his footsteps, his Olympic advice for skateboard…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series