Latest In: Lost

A closer look at the climate for juniors

One of my loyal readers gave me a good idea. He was confused by the different data coming…

News May 13, 2013
Joel Cooper

Recession survival tips from Joel Cooper

I talked with Joel Cooper this morning to gather his advice for surviving a recession. Joel is currently…

News May 13, 2013
The story behind the Lost ads

The story behind the Lost ads

I don't usually write about marketing campaigns, but the recent Lost advertisements - especially the one with McCain…

News May 13, 2013
Michael Tomson and Lost Clothing President Tim Garrett at Surf Expo

Lost Clothing hires Johnny Monson and Chris Boland from Blackhart/Allyance

Updated 1/18 with comments from Johnny Monson A quick piece of news that surfaced yesterday. Lost Clothing has…

News May 13, 2013
Lost Clothing President Tim Garrett

Lost Clothing president on business for 2009 and what's new for 2010

I spoke with Lost Clothing President Tim Garrett at ASR to find out how 2009 is progressing for…

News May 13, 2013
Matt Biolos

Matt Biolos on Lost's new skateboard line

Lost is branching out beyond its surfboard roots to make skateboards. I spoke with Lost co-founder and famous…

News May 13, 2013
Brian Sanders named National

Brian Sanders named National Sales Manager for Lost Clothing

Press Release: Irvine, Calif. (August 26, 2010) – We’re sure glad he gets it. Recently Brian Sanders was…

News May 13, 2013
Junior's Week: Lost Girls

Junior's Week: Lost Girls

Lost Girls adds quick-turn pieces, margin boosters, and more aggressive price points to its junior's collection.

News May 13, 2013
Lost blankets the Southwest

Lost blankets the Southwest with new sales staff, eyes Midwest domination

Press Release:   Irvine, Calif. (September 14, 2010) – With holiday efforts in full swing and Spring 2011…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series