Latest In: Lost

Dean Bradley and Scott Madison. Shop-eat-surf file photo.

Dean Bradley on Atwater's future

Now that Dean Bradley and Scott Madison are at Lost, I asked Dean what is in store for…

News May 13, 2013

Lost fashion show: Oh, to be young and hip!

I don't know much about being hip, but it's fun to watch the young, edgy Orange County crowd…

News May 13, 2013
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Retailers praise new Lost look

We heard that retailers are excited about the new direction for Lost, so followed up with the brand…

News May 13, 2013
The Lost fashion show at Joel Cooperäó»s house in Laguna Beach. The runway extended into the pool.

Joel Cooper opens house for Lost show

  I don't make it to a lot of nighttime events because I don't like to be away…

News May 13, 2013
Julian Wilson

Recap of Lost's 25 Years of Mayhem

Press Release:   Last Thursday night, Lost celebrated 25 years of Matt "Mayhem" Biolos' building boards at Catalyst…

News May 13, 2013
A Lost bikini. Photos courtesy Lost

Orders big for Lost bikini launch

A couple months ago I went to the Lost fashion show that promoted the launch of the juniors…

News May 13, 2013
Tim Garrett

Where Lost President Tim Garrett eats

In honor of Friday, we asked Lost Clothing President Tim Garrett about his favorite Orange County restaurants. Tim…

News May 13, 2013
Tim Garrett

Lost works to move to next level

I caught up with Tim Garrett, president of Lost Clothing in Irvine, the other day. He told me…

News May 13, 2013
Mark Price

Firewire and Lost Surfboards teaming up

Firewire Surfboards' new method of making surfboards has received an endorsement and order from Lost Surfboards. The two…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series