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Latest In: marketing
Rip Curl: The marketing of two champs
As Kelly Gibson tries to revive Rip Curl in the U.S., he's gotten a big boost from two…
News May 13, 2013
New Op ad campaign for Wal Mart push
Iconix Brand Group, the new owners of the Op brand, announced this morning they are launching a new…
News May 13, 2013
The story behind the Lost ads
I don't usually write about marketing campaigns, but the recent Lost advertisements - especially the one with McCain…
News May 13, 2013
Honolua sees opportunity with SUP market and more
Today we talk with Honolua Brand Director Pat Fraley about the rewards and challenges of selling and marketing…
News May 13, 2013Skate ambassador Aaron Astroga joins O'Quinn marketing team
(Encinitas, CA) Known as one of the most versatile athletes within the surf, skate and snow arenas, O’Quinn…
News May 13, 2013Tim English joins Oakley Sports Marketing team
FOOTHILL RANCH, Calif., April 5, 2010 – Oakley, Inc. is proud to announce the appointment of its newest…
News May 13, 2013
Vipe leaves Monster for TransWorld
Vipe Desai leaves Monster Energy for a new job in media.
News May 13, 2013
