Outdoor Brands Grapple with Speaking Out About Public Lands
The Conservation Alliance’s Brands for Public Lands Group, consisting of more than 60 brands, retailers, and other stakeholders…
News April 21, 2025
Latest In: Mary Beth Laughton
REI Names Kristin Shane New Head of Merchandising
Shane previously worked at The Guitar Center, PetSmart, and Target among other companies.
News March 31, 2025
REI Enters Sale-Leaseback Agreement for Four Distribution Centers
New York-based real estate investment firm Madison Capital acquired the properties, which include both buildings and land.
News February 24, 2025
REI CEO Eric Artz to Retire; Nike Exec Named CEO
Mary Beth Laughton, a former REI board director, will join as president on February 3 before assuming full…
News January 22, 2025
Athleta Expands REI Co-op Partnership
Athleta joins a growing trend of vertical retailers developing a wholesale strategy to expand their brand reach.
News September 9, 2021
Athleta Launches AthletaWell
Brand launches long-term partnership with obé Fitness, including exclusive fitness content for AthletaWell members.
Press Releases July 28, 2021
Athleta Announces Entry Into Canada
Brand will launch e-commerce and open two stores to advance towards its goal of doubling the business by…
Press Releases April 20, 2021
New Head of Athleta Comes From Sephora
Mary Beth Laughton will begin her new role in late October.
Press Releases September 24, 2019
