REI CEO Mary Beth Laughton Unveils Three-Year Transformation Strategy
"...This plan is not about getting back to what the co-op used to be," Laughton says in a…
News September 29, 2025
Latest In: Mary Beth Laughton
REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton
After apologizing for REI's political endorsement this spring, Laughton shared more of her plans for the embattled retailer…
News June 2, 2025
REI CEO Addresses Co-op’s Challenges and Opportunities at Annual Meeting; Members Reject Board Picks
Tariffs, public lands threats, labor disputes, and ongoing financial challenges are just a few of the issues Laughton…
News May 8, 2025
REI Appoints New Chief Financial Officer
New REI CEO Mary Beth Laughton continues to build her own management team.
News May 7, 2025
Outdoor Brands Grapple with Speaking Out About Public Lands
The Conservation Alliance’s Brands for Public Lands Group, consisting of more than 60 brands, retailers, and other stakeholders…
News April 21, 2025
REI Names Kristin Shane New Head of Merchandising
Shane previously worked at The Guitar Center, PetSmart, and Target among other companies.
News March 31, 2025
REI Enters Sale-Leaseback Agreement for Four Distribution Centers
New York-based real estate investment firm Madison Capital acquired the properties, which include both buildings and land.
News February 24, 2025
REI CEO Eric Artz to Retire; Nike Exec Named CEO
Mary Beth Laughton, a former REI board director, will join as president on February 3 before assuming full…
News January 22, 2025
Athleta Expands REI Co-op Partnership
Athleta joins a growing trend of vertical retailers developing a wholesale strategy to expand their brand reach.
News September 9, 2021
