Latest In: Melanie Cox

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Shaun White Adds Women’s Snowboard Apparel to ‘Whitespace’ Brand with Backcountry

Global snowboard icon adds a women’s base layer, puffer jacket, and riding kit to growing Whitespace brand, sold…

Press Releases October 17, 2023

Backcountry to Open New Retail Location at The Grove in Los Angeles

Backcountry's store at The Grove is expected to open in July, following new doors in Palo Alto and…

Press Releases June 21, 2023
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Shaun White Expands Namesake Lifestyle Brand ‘Whitespace’

The snowboarder adds new board designs, goggles, and winter apparel to his brand, sold exclusively at Backcountry.

Press Releases October 18, 2022
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Backcountry Launches a Campaign to Promote Respite in the Outdoors

Backcountry’s year-long campaign to offer real customers opportunities to experience bucket-list trips to reset and recharge.

Press Releases June 15, 2022
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Backcountry.com Announces New Chief Financial Officer

The outdoor retailer appoints Jim Bell as CFO.

Press Releases April 26, 2021
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Backcountry to Open New Retail Stores Beginning Spring 2021

Specialty retailer will bring outdoor expertise to two new branded locations across Utah and Colorado.

Press Releases January 20, 2021
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Backcountry CEO Appointed to Revolve Board

Revolve appoints retail veteran Melanie Cox to the board of directors.

Press Releases July 30, 2020
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Backcountry Announces Executive Leadership Changes

Online retailer appoints Melanie Cox chief executive officer, Sarah Crockett chief marketing officer.

Press Releases June 10, 2020
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series