Sorel VP of Brand on the Footwear Company’s Reimagined Vision
Sorel's Michael Minter shares how the boot brand's strategy is evolving, merging heritage with contemporary consumer needs, and…
News October 9, 2025
Latest In: Michael Minter
Former DC, Reef Exec Michael Minter Joins Sorel as Brand VP
Minter’s appointment was effective Monday, after less than a year as Reef CMO.
News May 1, 2024
Reef Hires Michael Minter as Chief Marketing Officer
Minter’s hiring marks Reef’s first-ever chief marketing officer as the footwear brand continues to invest in its business.
News November 20, 2023
DC Global GM and Global Head of Marketing Resign
DC Shoes, which has mounted an improbable comeback, is losing its two top executives. The brand is now…
News November 10, 2023
Skateboarder Lucien Clarke Goes Pro for DC Shoes
The first skateboarder in history formally sponsored by a luxury fashion house switches it up for heritage skate…
Press Releases July 12, 2022
DC Shoes Releases New Star Wars Collection
The new footwear and apparel collection celebrates the original trilogy.
Press Releases July 6, 2022
DC Shoes Launches Exclusive Andy Warhol Collection
DC X Warhol collection drops April 16, and will be available at dcshoes.com and select retailers worldwide.
Press Releases April 7, 2022
DC Honors Military Heroes
DC Shoes created a limited-edition surplus project.
Press Releases May 28, 2021
DC Shoes Hops Into the Kitchen with Bob’s Burgers
The collaboration delivers delicious new footwear and apparel.
Press Releases April 22, 2021
