Latest In: Michael Tomson

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Gotcha Founder Michael Tomson Passes Away

Michael Tomson, the co-founder of Gotcha and former professional surfer who was one of most creative marketers and…

News October 8, 2020
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Surf Expo's 40th anniversary celebrates with Bustin' Down the Door

Celebration of show's milestone to include iconic film chronicling the rise of pro surfing in 1976.

Press Releases January 5, 2016
All photos courtesy of Rusty

Rusty's U.S. plans under new licensee

A Q&A with the principals of Happy Shovel about the evolution planned for the Rusty brand in the…

News December 3, 2013
The OurCaste offices on PCH in Newport Beach. The watercolor on the sign is by Mike Quinones

OurCaste attracts influential supporters

Matt Davis and Mike Quinones, formerly of Comune and Chapter, have launched a new brand that has already…

News July 23, 2013

Hanging at Michael Tomson's house

I spent some time Wednesday with Michael Tomson, the former professional surfer and design guru/owner of Gotcha, a…

News May 13, 2013
Michael Tomson at his home in Laguna Beach.

Michael Tomson on Quik, Billabong, Volcom & more

I stopped by Michael Tomson's house in Laguna Beach to pick up a copy of his new book,…

News May 13, 2013
Michael Tomson and Joel Cooper at the party last night for their new book äóìGoinäó» Big: Gotcha and the Evolution of Modern Surf Style.äó The book is available on Surfline.com.

Business lessons from the Gotcha era

I've been reading the new book about rise and fall of Gotcha and talking to Gotcha founders Joel…

News May 13, 2013
Michael Tomson and Joel Cooper at the party last night for their new book äóìGoinäó» Big: Gotcha and the Evolution of Modern Surf Style.äó The book is available on Surfline.com.

Business lessons from the Gotcha era

I've been reading the new book about rise and fall of Gotcha and talking to Gotcha founders Joel…

News May 13, 2013
Michael Tomson. Shop-eat-surf file photo.

Michael Tomson on Volcom news

We asked industry veteran Michael Tomson, co-founder of Gotcha, what he thinks of Volcom selling to French luxury…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series