Latest In: Mike Matey

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Mike Matey Takes on Big New Role at Reef

Reef just made some big changes to its sales department under President Mike Jensen.

News January 16, 2020
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Surfline Introduces Premium Perks

Membership program offers insider access to deals on surfboards, gear and travel.

Press Releases November 15, 2019
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REEF Celebrates LGBTQ+ Community

The company releases a charitable Pride collection.

Press Releases June 24, 2019
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REEF and the Surfrider Foundation Expand Better Beach Alliance

The Better Beach Alliance will grow internationally with the addition of the Surfrider Foundation’s European affiliate to the…

Press Releases January 17, 2019
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Reef Signs Italo Ferreira to Its Surf Team

Italo Ferreira is a former WSL Rookie of the Year.

Press Releases March 23, 2017
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Hailee Steinfeld Announced as New Face of Reef Escape SS17

REEF Escape launches in select retailers and on reef.com in January 2017.

Press Releases December 6, 2016
The big story for spring is the new Voyage leather sandal with Swellular Technology

Reef Trends for Spring ‘17

Reef will launch several new initiatives for Spring, including a new leather sandal push

News September 23, 2016
Reef announces the release of

Reef announces the release of “EXIT”

Reef, the global surf lifestyle leader, is proud to announce the global online release of “EXIT” on June…

News June 11, 2015
Reef Spring '15

Reef launches new technology for footwear and sandals, new boardshort collection

Reef launched a new footwear technology called Swellular and also is focusing on its boardshort expansion for Spring…

News July 14, 2014
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series