Latest In: Neff

Countdown to Shark Week with

Countdown to Shark Week with Neff's 'Sharkatak' watch

Synchronize your watches - Shark Week starts August 10th! Start counting down - and make sure you’re on…

News July 24, 2014
Austin Carlile

The marketing scene at the US Open

We spent several hours at the Vans US Open of Surfing and on Main Street Saturday afternoon and…

News July 29, 2013
Kevin Wattles of Neff

Neff resists alluring expansion offers for measured growth

With snow resorts opening for business thanks to cold weather, I thought it would be a good time…

News May 13, 2013
Shaun Neff

Shaun Neff on new hires, rapid growth, new categories and more

I had a great conversation with Shaun Neff, founder of the accessories company Neff, at SIA. It’s always…

News May 13, 2013
DC announces special

DC announces special collaboration with Neff headwear for winter 2011

June 14, 2010—(VISTA, CA)— DC is proud to announce its collaboration with NEFF Headwear for a limited edition…

News May 13, 2013
The brand also had a large truck that cruised Main Street.

The marketing scene in downtown HB

Lots of brands took advantage of the crowds in downtown Huntington Beach during the US Open to get…

News May 13, 2013
Shaun Neff at Agenda. Photo by Shop-eat-surf.

Shaun Neff on hot-selling watches, more

I got an update at Agenda from Shaun Neff about Neff’s new hot-selling watches, how the company is…

News May 13, 2013
Jim Shubin at Agenda Thursday. Photo by Shop-eat-surf.

Shubin to RVCA, Vujicic to Neff

I learned of some executive moves while walking the floor of Agenda Thursday.

News May 13, 2013
Shaun Neff. Shop-eat-surf file photo.

Neff is Next

Details about what I'll talk with Shaun Neff about at our upcoming Executive Roundtable. The brand is growing…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series