Latest In: Nike

The design team worked with athletes Carissa Moore and Lakey Peterson to design functional swimwear - Photo courtesy of Hurley

Hurley Officially Has a New Owner

Bluestar Alliance see opportunity to expand the brand to snow and skate in addition to other areas.

News December 6, 2019
nike logo resized

Nike to Stop Selling Amazon

Nike is pulling the plug on its direct relationship with Amazon.

News November 13, 2019
The store is in the International Marketplace

Breaking: Hurley Sold

Bluestar Alliance owns, manages, and markets a portfolio of consumer brands including Bebe, Tahari, Kensie and Limited Too.

News October 29, 2019
Default Image

Nike Names New CEO

In a surprise move, longtime Nike CEO Mark Parker is stepping down and will be replaced by a…

News October 22, 2019
gap inc logo resized

New Head of Athleta Comes From Sephora

Mary Beth Laughton will begin her new role in late October.

Press Releases September 24, 2019
Celect Nike Logo Lockup original

NIKE, Inc. Acquires Celect

Celect's team will immediately be integrated into Nike's global operations team.

Press Releases August 6, 2019
Hss hurleyWetsuits

Updated – Reuters: Nike Exploring Sale of Hurley

If true, the move would be something many in the industry have expected for years.

News July 25, 2019
IMG 1460 copy

New WSL CMO Earned Rave Reviews at Hurley

Pri Shumate earned a lot of respect from the hardcore surf executives at Hurley during her short tenure…

News June 28, 2019
The store is in the International Marketplace

Hurley Names New CEO

Hurley has a new leader after former VP/GM Bob Coombes returned to Nike.

News June 25, 2019
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series