Latest In: No Fear

Credit crisis and the retail slowdown

I sent out several emails to retailers and brands in the industry to see how the credit crunch…

News May 13, 2013
Orange 21 rejects No Fear bid

Orange 21 rejects No Fear bid

Orange 21, the parent company of Spy Optic, filed a document today stating that it has rejected a…

News May 13, 2013
No Fear's Pleasanton store

No Fear shows no fear with retail strategy

I keep hearing about No Fear opening new stores, so I thought it would be good to check…

News May 13, 2013
Spy parent reduces salaries

Spy parent reduces salaries, workweek; dispute with No Fear heats up

The parent company of the Spy sunglass brand is in the midst of a 13-week plan to temporarily…

News May 13, 2013
No Fear's Pleasanton store

Orange 21 and No Fear settle cash dispute

Orange 21 and No Fear CEO Mark Simo have settled their dispute, and released one another from their…

News May 13, 2013
This No Fear store at Fashion Valley in San Diego wasn't very busy mid-morning on Black Friday. Shop-eat-surf file photo.

Landlords sue No Fear

Several landlords are suing No Fear claiming the company is behind on rent. EVP of Corporate Development Michael…

News May 13, 2013
No Fear to reorganize under

No Fear to reorganize under Chapter 11 protection

Struggling No Fear has filed for bankruptcy protection.

News May 13, 2013
The new XRyderz store at MainPlace in Santa Ana. Photo courtesy of Ryderz Compound.

Ryderz Compound rebranding No Fear stores, expanding

We asked President Eric Baker for an update on this new business that is targeting the moto, BMX…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series