Latest In: Olympics

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Johnny Schillereff to Head USA Skateboarding

The founder of Element will take on the role of Chief Executive Officer and President of the organization,…

News September 9, 2022
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The Biggest Olympic Athlete and Brand Social Media Winners

We have some fascinating data courtesy of Hookit, the social media analytics and sponsorship valuation company, that shows…

News August 17, 2021
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Skateboarding and Surfing Make Mark on Olympic Stage

After years and years of incredibly hard work from lots of industry players, skateboarding and surfing finally made…

News July 27, 2021
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Surfers Inaugurate Tokyo 2020 Opening Ceremony

Surfing window runs July 25 – Aug. 1.

Press Releases July 23, 2021
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10 Things to Know About Surfing’s Debut in Tokyo 2020

The first wave of Olympic surfers will represent the truly global nature of the sport.

Press Releases July 22, 2021
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Surfing Wants More than One Night Stand with Olympics

ISA President Fernando Aguerre is urging the industry to financially support surfing's long-term Olympic vision. Plus, why Nike…

News July 18, 2018
Electric announces endorsement of the Chinese Olympic Surf Team. Photo Courtesy of Beaar Company

Electric Sponsors the China Olympic Surf Team

Electric proudly announces their endorsement of the first ever Chinese Olympic Surf Team. 

Press Releases August 24, 2017
ISA President Fernando Aguerre with Surfer Damien Hobgood in Laguna Beach last night

Fernando Aguerre Updates Industry on 2020 Olympic Games

ISA President Fernando Aguerre updated industry executives on the status of surfing’s participation in the 2020 Olympic Games…

News April 18, 2017
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Surfing and Skateboarding Voted into 2020 Olympics

The sports will be included in the Tokyo games in a bid to appeal to the youth market

News August 3, 2016
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series