Latest In: Op

Op JimJenks CollageLead

Ocean Pacific Apparel Founder Jim Jenks Dies, Helped Birth Modern Surf Industry

Jenks’ designs for Op propelled the brand to heights not previously seen by other surf lines at the…

News March 21, 2023
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Z Supply, LLC Launches Icons of Culture

The first capsule collection premieres as an Urban Outfitters exclusive, featuring authentic 1970s and 80s designs by surf…

Press Releases May 5, 2017

Bummer! Op headed to Wal-Mart

The new owners of the Ocean Pacific brand finally struck a licensing deal. The original Southern California lifestyle…

News May 13, 2013
Photo courtesy Iconix Brand Group.

Op stores planned for Middle East

The new owner of Op, Iconix Brand Group, Inc., has signed some new international deals for the brand.…

News May 13, 2013
An Op T-shirt courtesy of the Wal-Mart website

Emerging markets next target for Op

I caught up on the Iconix Brand Group, Inc.'s second quarter conference call, which had some interesting detail…

News May 13, 2013
The new Op advertising campaign.

New Op ad campaign for Wal Mart push

Iconix Brand Group, the new owners of the Op brand, announced this morning they are launching a new…

News May 13, 2013
Op expands at Wal-Mart

Op expands at Wal-Mart

Look for more Op goods at Wal-Mart this spring. According to executives at Iconix Brand Group, which owns…

News May 13, 2013

Iconix CEO on Op, Ed Hardy

I'm catching up on the Iconix earnings conference call from earlier this week in which CEO Neil Cole…

News May 13, 2013

Iconix Brand Group raises guidance

Press Release: - Q1 total revenue of $71.7 million, a 42% increase over the prior year quarter -…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series