Latest In: PacSun

Outside investor joins PacSun

Outside investor joins PacSun board

The private investors that have amassed a large stake in PacSun have landed a seat on the company’s…

News May 13, 2013
The PacSun store at the Brea Mall.

Same-store sales flash report: PacSun, Zumiez, Buckle, Macy’s, Hollister and more

September same store sales came out today so I put together a customized report for you. It includes…

News May 13, 2013

Demo president out at PSUN

Pacific Sunwear has eliminated Lou Ann Bett's job as division president of Demo, the company announced this morning.…

News May 13, 2013

Vans DC and Nike shoes staying in PacSun

PacSun will reintroduce Vans, DC and Nike shoes into 200 top PacSun stores in the fall, according to…

News May 13, 2013
The Adrenalina store at a mall in Tampa

Adrenalina makes more noise about PacSun bid

Adrenalina is upset Pacific Sunwear has not taken its bid for PacSun more seriously and is contacting large…

News May 13, 2013
PacSun says Adrenalina drops

PacSun says Adrenalina drops its board bid

PacSun and Adrenalina held talks this week over the small retailer's repeated attempts to takeover the industry's largest…

News May 13, 2013
PacSun CEO Gary Schoenfeld. Shop-eat-surf file photo.

PacSun to license Modern Amusement

PacSun makes a move to bring a fresh brand into stores in a new way for the company.

News May 13, 2013
One of PacSun's new print ads featuring action sports athletes.

PacSun launches national ad campaign with help from brands

The industry's largest customer is launching a national campaign that includes television commercials with help from industry brands.…

News May 13, 2013
Branded goods down

Branded goods down, owned brands up in 2011 PacSun mix

The industry's largest customer filed its annual report on Wednesday, and we compiled some interesting data from the…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series