Latest In: PacSun

Robert Cameron. Photo courtesy of Life.com.

PacSun names new marketing chief

Robert Cameron, most recently vice president of Levi’s brand marketing, is the new senior vice president of marketing…

News May 13, 2013
An image from a PacSun email blast last week.

PacSun expands snow offering

PacSun CEO Gary Schoenfeld answered a few questions for us about PacSun's expanded snow selection this year.

News May 13, 2013
Top by Seneca Rising. Photo courtesy of Seneca Rising

PacSun announces Seneca Rising line as part of new initiative

News May 13, 2013
The RVCA table is also at the front of the store. Levi's denim is on the bottom.

Back to school at PacSun

We got permission to photograph the back-to-school floor set at The Block at Orange. See which brands are…

News May 13, 2013
The remodeled PacSun store at the Brea Mall.

PacSun reducing footwear, adding snow

There was some news that came out of PacSun's third quarter earnings conference call yesterday. Footwear PacSun is…

News May 13, 2013

PacSun looking to cultivate young brands

PacSun is refining its strategy of doing business with young brands, company executives said yesterday on a conference…

News May 13, 2013
PacSun board rejects

PacSun board rejects Adrenalina offer

I'm dashing off to a meeting, but here's the press release from PacSun rejecting the offer...I'll bring you…

News May 13, 2013
PacSun CEO Sally Frame Kasaks. PacSun will no longer report monthly sales results.

January results for PacSun, Buckle, Urban Outfitters, Macy's and more

The numbers may look grim, but several retailers said January sales met expectations or were a little better…

News May 13, 2013
Retail sales improved in

Retail sales improved in February

Retailers reported improved same store sales in February indicating consumers opened their wallets last month and the easier…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series