Latest In: Pat Tenore

RVCA Founder Pat Tenore

Tenore Trademark Application Filed at USPTO

Details about what categories the new brand is targeting and other news from the trademark application.

News December 12, 2023
Boardriders exteriorBest

Boardriders Layoffs Expected to Conclude by End of Month

Details about the layoff numbers for Boardriders that span the Huntington Beach headquarters, RVCA’s Costa Mesa office, Universal…

News October 11, 2023
Pat Tenore unveils "Exit Through The Surf Shop" amid pending Boardriders sale

Pat Tenore’s “Exit Through The Surf Shop” Offers Timely Industry Commentary Amid Boardriders Sale

The RVCA founder celebrated the opening of a Costa Mesa exhibition featuring multiple artists’ photography, paintings, and installations.

News July 24, 2023
RVCA Founder Pat Tenore

RVCA Marketing Stands Out on North Shore

Of all the companies doing marketing on the North Shore in December, RVCA seemed to dominate the space…

News December 15, 2017
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RVCA Celebrates Brand Heritage with Signature Red Stitch Program

Red Stitch Program features premium tees with a custom fit and quality fabrics. 

Press Releases August 5, 2016
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RVCA X Birdwell Beach Britches Partner on Capsule Collection

The collection marries Birdwell’s technique of sewing difficult fabric into durable product and RVCA’s artistic creative approach.

Press Releases April 4, 2016
Artist Aaron Rose & RVCA's Pat

Artist Aaron Rose & RVCA's Pat Tenore celebrate Pow! Wow! Long Beach & ANP Quarterly issue release

This year at AGENDA Long Beach, lifestyle brand RVCA hosted a kickoff reception at Pow! Wow! on Wednesday,…

News July 10, 2015
RVCA Founder Pat Tenore - Photo courtesy of RVCA

RVCA's Pat Tenore on what's next for RVCA

We followed up with RVCA Founder Pat Tenore to find out more about his decision to stay with…

News February 12, 2014
RVCA Founder Pat Tenore - Shop-eat-surf file photo

Billabong signs Tenore to new contract, reviews Swell, SurfStitch, completes sale of West 49

Billabong announces several developments as the turnaround strategy of CEO Neil Fiske gets underway.

News February 5, 2014
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series