Pura Vida Founders to Exit and Sell Remaining Stake in Brand
The changes come amid an executive restructuring at parent company Vera Bradley.
News January 25, 2023
Latest In: Paul Goodman
Vera Bradley, Inc. Names Lockie Andrews Chief Growth Officer Of Pura Vida Brand
Andrews most recently held the post of head of ecommerce and digital operations at Party City.
Press Releases May 4, 2022
Pura Vida Bracelets Partners with Hectic Ltd.
The partnership expands Pura Vida distribution in Europe.
Press Releases June 2, 2020
Pura Vida Bracelets to Donate $1 to Feeding America for Every Purchase in April
Pura Vida’s goal is to raise and donate $100,000 which would provide 1 million meals.
Press Releases April 8, 2020
Vera Bradley and Pura Vida Announce Backpack Collaboration
Limited-edition Vera Bradley + Pura Vida backpack debuts today.
Press Releases August 22, 2019
Pura Vida Owners on Why They Sold and What They Learned Along the Way
The sale of Pura Vida to Vera Bradley closed Tuesday, so we followed up with Founders Paul Goodman…
News July 18, 2019
Vera Bradley Completes Acquisition of Pura Vida
Vera Bradley purchased its 75% ownership interest in Pura Vida for $75 million.
Press Releases July 16, 2019
Pura Vida Acquired by Vera Bradley for $75 million
Vera Bradley is buying 75% of the fast-growing Pura Vida, which reported an astounding revenue figure in 2018.
News June 20, 2019
Pura Vida Names John Gothard VP of Sales
John Gothard has served in brand management for such companies as Sanuk, Spy, Quiksilver, and Arnette.
Press Releases July 17, 2017
