Pura Vida CEO Ryan Heuser Shares Go-Forward Strategy Under New Owner
The co-founder of Paul Frank has joined Pura Vida Bracelets and has plans to improve the brand's marketing,…
News August 12, 2025
Latest In: Pura Vida
Updated: Pura Vida Sold for $1 Million by Parent Company Vera Bradley
The La Jolla, California-based brand has largely struggled at Vera Bradley, with its annual revenue dropping nearly in…
News March 12, 2025
Pura Vida Founders to Exit and Sell Remaining Stake in Brand
The changes come amid an executive restructuring at parent company Vera Bradley.
News January 25, 2023
Photos from the Swim Collective Show Floor
Brands in attendance included Body Glove, Aloha Collection, Frankies Bikinis, Z Supply, and Pura Vida.
News January 20, 2023
 Pura Vida’s Q3 Revenue Falls
Pura Vida parent company Vera Bradley reported earnings on Wednesday.
Press Releases December 7, 2022
Industry Brands Opening Stores in Orange County and Beyond
Companies opening stores is nothing new, of course. But for some of these brands, retail is a newer…
News June 22, 2022
Vera Bradley, Inc. Names Lockie Andrews Chief Growth Officer Of Pura Vida Brand
Andrews most recently held the post of head of ecommerce and digital operations at Party City.
Press Releases May 4, 2022
Pura Vida to Open More Stores in 2022
Plus, details about how the brand performed in the third quarter.
News December 9, 2021
Apple’s Privacy Update Hurts Pura Vida DTC Sales in Q2
Advertising on Facebook and Instagram became less effective for Pura Vida, which led to a Q2 revenue miss…
News September 2, 2021
Executive Edition
