Latest In: Pura Vida

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Pura Vida’s Q3 Revenue Declines Slightly

Wholesale sales were soft, while e-commerce sales rose double digits.

News December 10, 2020
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Pura Vida Launches New Face Masks

A portion of the proceeds will benefit Direct Relief.

Press Releases July 21, 2020
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Pura Vida Bracelets Partners with Hectic Ltd.

The partnership expands Pura Vida distribution in Europe.

Press Releases June 2, 2020
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Vera Bradley and Pura Vida Announce Backpack Collaboration

Limited-edition Vera Bradley + Pura Vida backpack debuts today.

Press Releases August 22, 2019
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Pura Vida Owners on Why They Sold and What They Learned Along the Way

The sale of Pura Vida to Vera Bradley closed Tuesday, so we followed up with Founders Paul Goodman…

News July 18, 2019
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Vera Bradley Completes Acquisition of Pura Vida

Vera Bradley purchased its 75% ownership interest in Pura Vida for $75 million.

Press Releases July 16, 2019
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Pura Vida Acquired by Vera Bradley for $75 million

Vera Bradley is buying 75% of the fast-growing Pura Vida, which reported an astounding revenue figure in 2018.

News June 20, 2019
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Pura Vida Names John Gothard VP of Sales

John Gothard has served in brand management for such companies as Sanuk, Spy, Quiksilver, and Arnette.

Press Releases July 17, 2017
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series