Latest In: Reef

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Reef Bucks Market Trends With Three Years of Double-Digit Growth

CEO Gregg Ribatt and President Mike Jensen tell SESO what is working for Reef as the company prepares…

News February 18, 2025
Reef hires Michael Minter as company's first chief marketing officer

Former DC, Reef Exec Michael Minter Joins Sorel as Brand VP

Minter’s appointment was effective Monday, after less than a year as Reef CMO.

News May 1, 2024
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REEF Appoints Daniella Turenshine as New Chief Financial Officer

She replaces David Lin who has served as REEF’s CFO for the last seven years. 

Press Releases April 29, 2024
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Showtime for Emerging Brands at Surf Expo

Catching up with executives from Fair Harbor, Cova, Costa, WRV, Dune, Salty Crew, Rhythm, Reef, Body Glove, and…

News January 16, 2024
Reef hires Michael Minter as company's first chief marketing officer

Reef Hires Michael Minter as Chief Marketing Officer

Minter’s hiring marks Reef’s first-ever chief marketing officer as the footwear brand continues to invest in its business.

News November 20, 2023

Famous Footwear Partners With Reef to Support Foster Kids 

In support of the Ticket to Dream, Reef and Famous Footwear are offering a new and exclusive colorway…

Press Releases May 17, 2023
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Reef to Open First Store on PCH in Encinitas

The store, which will open initially as a pop-up, comes on the heels of the sandal company inking…

News May 1, 2023
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What’s Selling at Island Water Sports

The Cottrells on hot-selling brands and categories, a skateboard slowdown, flight to quality, and customer love for color…

News April 11, 2023
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Rip Curl Wins Big at Australian Surf and Boardsports Industry Awards

Other award winners included Billabong, OTIS, Slater Designs, JS, Reef, Volcom, and more.

News November 14, 2022
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series