Latest In: Reef

Rick Zappone

Rick Zappone moves to Olukai

Long-time Reef salesman Rick Zappone has a new job with competitor Olukai.

News August 22, 2013
Vans

VF Corp. Q3 highlights

What consumer slowdown? The parent company of Vans, Reef, The North Face, Wrangler, 7 For All Mankind and…

News May 13, 2013
VF on Vans

VF on Vans, Reef results and its acquisition strategy

VF held a 2008 fourth quarter and full year earnings conference call this afternoon and some interesting details…

News May 13, 2013
Jim Gerson

Gerson leaving Reef after short stay

Another executive leaves VF Corp. for a new opportunity. Updated 8:45 a.m. with comments from VF and comments…

News May 13, 2013
Courtesy of Reef.

Reef launches e-commerce with redesigned reef.com

Press Release:   (Carlsbad, CA) July 11, 2011 – For the first time in Reef history, U.S. consumers…

News May 13, 2013
This boot style uses fabric inlays from Reef's We Heart Collection. The fabrics are made in Guatemala.

Reef launches boot line for women

Kelley Bruemmer, Reef Women’s Director of Footwear, gives us details about Reef's new Bella Costas boot line for…

News May 13, 2013
The view from Mikke Piersonäó»s Malibu house. The home - and Mikkeäó»s family are all okay. Photo courtesy of Mikke.

Fires impacting surf, skate companies

I've checked in with a few companies that could be impacted by the Southern California fires. Here's what…

News May 13, 2013
Tom Ruiz

Manufacturers discuss economy, product segmentation and inventories at BRA Summit

Surf manufacturers took part in an interesting panel Thursday at the Board Retailers Association Summit. The panel included…

News May 13, 2013
Tandi South and Lindy Williams of Reef

Swim update from Reef, LSpace, Puma, Rampage

We asked some swim brands at ASR how cool weather on the West Coast impacted sales, how buyers…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series