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Reef VP on Reef Hawaiian Pro Strategy

A talk with Reef Vice President of Marketing Kevin Flanagan and Team Manager Heath Walker about new elements…

News May 13, 2013
Surfer Publisher Tony Perez at Surfer

Quik land, Neff rising, messy Macy's, Billabong retail

I spent time with a lot of different people in Hawaii, went to a lot of stores, and…

News May 13, 2013
VF picks Reefäó»s Whitaker for

VF picks Reef’s Whitaker for Asia effort

Here's the release: Reef brand's Whitaker to Direct VF Action Sports Asia, Kincaid Takes Reigns of Sales in…

News May 13, 2013
Restructuring at Reef leads to

Restructuring at Reef leads to layoffs

I heard there were some internal changes happening at Reef yesterday, so I checked in with new Reef…

News May 13, 2013
Kevin Flanagan with Ron Abdel of Jack's Surfboards at the SIMA Summit. Shop-eat-surf file photo.

Flanagan no longer at Reef

Kevin Flanagan left Reef Monday after his senior level job was eliminated.

News May 13, 2013
The Nixon party had a 1920s theme. Photo courtesy of Nixon.

Goodbye Grinch

A roundup of how different industry companies celebrated the holidays with employees this year, and gave back to…

News May 13, 2013
VF Corp. CEO Eric Wiseman.

VF Corp to open more Vans stores

VF Corp. owns Vans and Reef, in addition to a host of other brands including Wrangler, North Face…

News May 13, 2013
Santiago and Fernando Aguerre. Shop-eat-surf file photo.

The Aguerre brothers on Liquid Nation and life after Reef

With Liquid Nation Ball 6 fast approaching on Sept. 11, I thought it was time to touch base…

News May 13, 2013
Steve Rendle of The North Face will now be in charge of VF's action sports brands.

VF Action Sports gets new boss

VF Corp. announced some promotions and changes to its organization on Friday.

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series