Latest In: Reef

Reef President John Wilson with surfer Rob Machado.

The greening of the Reef Machado sandal

Since we are on a green theme today, I talked with the folks at Reef about the new…

News May 13, 2013
Liquid Nation is held at the home of Reef co-founder Fernando Aguerre.

Tickets now on sale for Liquid Nation Ball 7

Aliso Viejo, Calif. (June 8, 2010) - The Surf Industry Manufacturers Association (SIMA) Humanitarian Fund is proud to…

News May 13, 2013
Alana Blanchard. Photo by Tyler Cuddy.

Reef hosts retailers for blowout party

Reef invited retailers to its headquarters for a big party and to see its Spring 2012 line. Alana…

News May 13, 2013
Alex Weinstein. Photo courtesy of Reef.

Reef prepares for 2012 Reef Hawaiian Pro

Press Release:   (San Diego, CA) October 31st, 2012 – Reef is gearing up to host the 2012…

News May 13, 2013

At the Waterman's Ball

You've got to love the surf industry. They know how to throw a charity "ball." Was there a…

News May 13, 2013
VF Corp. CEO Eric Wiseman.

Vans revenues grow 11 percent in Q 3

Vans, Reef and the rest of VF Corp's Outdoor Coalition recorded solid results in the third quarter, but…

News May 13, 2013

Six Annual Reef/Sweetwater Pro-Am Surf Fest July 16-18 in Wrightsville Beach, North Carolina

  The 6th Annual Reef/Sweetwater Pro-Am Surf Fest will be held July 16-18, 2010 on Oceanic Street, in…

News May 13, 2013
Shane and John Wallace. Shop-eat-surf file photo.

Reef hires Shane Wallace

Reef has hired the former co-owner of influential skate shop Active Ride Shop.

News May 13, 2013
Courtesy of Reef.

Reef releases Miss Reef Calendars for 2013

Press Release:   (Carlsbad, CA) Nov 12th, 2012 –Reef is proud to release the fourth in a five-year…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series