REEF Petitions for Flip Flop Emoji
REEF petitions the unicode committee to add the flip flop to the emoji keyboard.
Press Releases July 17, 2019
Latest In: Reef
REEF Celebrates LGBTQ+ Community
The company releases a charitable Pride collection.
Press Releases June 24, 2019
Reef Names New President
Mike Jensen, who has led DC Shoes since 2016, is taking a new job as the President of…
News January 29, 2019
REEF and the Surfrider Foundation Expand Better Beach Alliance
The Better Beach Alliance will grow internationally with the addition of the Surfrider Foundation’s European affiliate to the…
Press Releases January 17, 2019
Looking Back and Ahead
As we forge ahead into the new year, it’s worth noting the big developments in the industry in…
News January 7, 2019
Coco Ho Joins the Reef Team
Ho is the brand's new global footwear ambassador.
Press Releases January 7, 2019
Favorite Interviews and Stories of 2018
Here at SES, I am very lucky. I have incredible access to industry leaders and decision makers, and…
News January 4, 2019
Updated: A New Day Dawns for Reef
Reef's acquisition by The Rockport Group is now complete, plus an update on the status of Reef President…
News October 29, 2018
Reef Sold to Rockport Group
Big news for Reef today as owner VF makes another move to reshape its portfolio.
News October 4, 2018
