Reef Begins to Pivot Product Toward “Beach Freely”
Details about the evolved Reef product and brand strategy.
News September 6, 2018
Latest In: Reef
SIMA’s “The Float Collective” Returns
Member brands and specialty retailers to partner on raising funds for 11 humanitarian organizations.
Press Releases June 7, 2018
Dakine, Rob Machado Foundation, and Mizu Water Bottles Unite
Maui-based Haiku School receives purification stations, reusable bottles, and eco education.
Press Releases May 3, 2018
Reef and Surfer Mag Team Up For a Collaboration
The Reef X Surfer collection is available at surf shops and select retailers.
Press Releases October 9, 2017
Flip Flop Shops Introduces FW 2017 Catalog
The catalog brings the best from OluKai, Rainbow, REEF, Cobian, Sanuk, Havaianas, Quiksilver and Everyday California.
Press Releases August 21, 2017
Reef Announces David Schultz as the new VP of Sales
Schultz will lead the US, Asia Pacific and Central American regional sales teams.
Press Releases June 6, 2017
Reef Signs Italo Ferreira to Its Surf Team
Italo Ferreira is a former WSL Rookie of the Year.
Press Releases March 23, 2017
Reef Names New President
Roger Spatz will also continue to serve as President of Eagle Creek
News February 9, 2017
Reef Signs Mason Ho to the Footwear Team
Ho is one of the most exciting surfers to watch today.
Press Releases February 6, 2017
