Latest In: Rusty

Rusty boardshorts - File photo courtesy of Rusty

Happy Shovel no longer Rusty licensee

Happy Shovel will no longer be operating the brand in North America.

News January 6, 2016
Rusty apparel display

New Rusty licensee opens store in Laguna Beach

Rusty opens a shop in Laguna Beach, the first Rusty Surf Shop for the Happy Shovel Group, the…

News October 7, 2014
All photos courtesy of Rusty

Rusty's U.S. plans under new licensee

A Q&A with the principals of Happy Shovel about the evolution planned for the Rusty brand in the…

News December 3, 2013
Photo courtesy of Rusty

Rusty and La Jolla Group part ways

Details on the separation between Rusty and the La Jolla Group.

News October 28, 2013
Rusty hires Matt Rockhold as

Rusty hires Matt Rockhold as Northern California rep and brand ambassador

Press release: Irvine, California - 5/24/2013 - Rusty North America is proud to announce the latest addition to…

News May 24, 2013
Ryan Sheckler

More about action sports brands going to JCPenney

Updated 11:05 a.m.: Ryan Sheckler's new clothing line for JCPenney is not related to his sponsorship with Etnies.…

News May 13, 2013
Rusty North America President Charlie Setzler

Rusty President on wired fleece, segmentation and reinvention

I had a nice and informative talk with Rusty North America President Charlie Setzler at Surf Expo. We…

News May 13, 2013
Rusty's Wired Series

Rusty's Wired Series collaboration with Green Day drops at PacSun stores

Rusty and PacSun partner to offer exclusive Wired Series styles with HB3 Technology™ featuring Green Day album artwork,…

News May 13, 2013
Rusty announces the addition

Rusty announces the addition of Joey Brezinski to athlete roster and launch of "so R.AD" collection

Press Release:

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series