Latest In: Rusty

Pod Banuelos

Funny Rusty video from Brazil

Charlie Setzler, president of Rusty Clothing North America in Irvine, sent me a link to a pretty hilarious…

News May 13, 2013
A DC hoodie at JC Penney. Photo by Shop-eat-surf.

DC joins Vans at JC Penney

We stopped by JC Penney to view DC's debut there and to see how new CEO Ron Johnson…

News May 13, 2013
Rusty's Global Cooling boardshorts

Rusty one year after move to La Jolla Group

I ran into Charlie Setzler, president of Rusty North America, at Joel Cooper's Lost party. Charlie told me…

News May 13, 2013
Courtesy of Rusty.

Rusty launches limited edition Matt & Kim fleece

Press Release:   RUSTY NORTH AMERICA AND DANCE DUO GROUP, MATT & KIM, LAUNCH LIMITED EDITION "SPEAKER FLEECE"…

News May 13, 2013
Donald

Dac Clark on Rusty lawsuit, new opportunities and more

I ran into Donald Clark, best known as Dac, of C&C Companies recently when I was visiting Sanuk…

News May 13, 2013
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Rusty signs USA surf team member Kevin Shulz to a multi-year sponsorship contract

Press release:   April 11, 2013 (Irvine, CA)- the Rusty surf brand is proud to announce the signing…

News May 13, 2013
A Rusty advertisement

A Rusty update for 2008 and a look ahead for 2009

I checked in with Rusty North America President Charlie Setzler, right,  to find out how things went with…

News May 13, 2013
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Rusty presents the 19th annual HI-TECH Maui Scholastic Championships

Press release:   April 18, 2013 (Irvine, Ca)- The 19th annual HI-TECH Maui Scholastic Championships presented by Rusty…

News May 13, 2013
La Jolla Group CEO Toby Bost

Rusty to create collection for JCPenney

The La Jolla Group announced tonight a new segmenting strategy for Rusty. Rusty is creating a special young…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series