PacSun gets buyout offer Adrenalina
Well, people kept saying PacSun was a prime target because of its low stock price and large number…
News May 13, 2013
Latest In: Sally Frame Kasaks
New PacSun CEO: One tough cookie
I had a great interview with Sally Frame Kasaks, a retail industry heavyweight who is now CEO of…
News May 13, 2013
PacSun increasing discounts to clear inventory
PacSun said this afternoon in its third quarter earnings conference call that it is planning to significantly reduce…
News May 13, 2013
The power of OC surf shops; changes at PacSun
Today, OC METRO releases its surfwear issue, and I've got a cover story and a column that explore…
News May 13, 2013
PacSun rejects Adrenalina overtures – again
This time, PacSun is the one writing a letter in regards to the Adrenalina bid. Here's one from…
News May 13, 2013PacSun’s juniors strategy scores in August
The numbers are out. Teen girls loved PacSun's new merchandising strategy for juniors last month.
News May 13, 2013ICRX Report: PacSun moving RVCA to all doors
"Rumors of our demise are greatly exaggerated," a hoarse Sally Frame Kasaks said to kick off Pacific Sunwear…
News May 13, 2013Volcom’s Richard Woolcott on taking risks
One of the things I talked about with Richard Woolcott at ASR is this issue of "sameness" in…
News May 13, 2013
PacSun will trim its inventory and lay off more workers
Pacific Sunwear announced today that it is trimming inventory levels by at least 20 percent throughout the chain…
News May 13, 2013
