Latest In: Sandy Bodecker

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Remembering Nike’s Sandy Bodecker

The architect behind Nike's successful entry into soccer and skateboarding has passed away. We revisit an in-depth interview…

News October 3, 2018
The crowd during a concert at the US Open in 2011. Photo courtesy of Hurley.

Nike/Hurley end US Open sponsorship

Hurley CEO Bob Hurley and Nike Global Action Sports VP Sandy Bodecker answer some questions about the decision…

News May 13, 2013
Bob Hurley and Roger Wyett. Shop-eat-surf file photo.

Wyett replaces Bodecker as Nike VP of Action Sports

Roger Wyett has a new role at Nike as the company moves to refine its action sports strategy.

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series