The Snow League and NBC Sports Announce Media Rights Agreement
First Competition to be presented live from Aspen, Colo., on Peacock on March 7-8, 2025; Encore Presentation on NBC.
Press Releases November 19, 2024
Latest In: Shaun White
Shaun White Announces the Launch of The Snow League
The first ever professional league for global snowboarding and freeskiing halfpipe competition will launch in Winter 2025.
Press Releases June 17, 2024
Shaun White Adds Women’s Snowboard Apparel to ‘Whitespace’ Brand with Backcountry
Global snowboard icon adds a women’s base layer, puffer jacket, and riding kit to growing Whitespace brand, sold…
Press Releases October 17, 2023
Shaun White Expands Namesake Lifestyle Brand ‘Whitespace’
The snowboarder adds new board designs, goggles, and winter apparel to his brand, sold exclusively at Backcountry.
Press Releases October 18, 2022
Shaun White Launches Active Lifestyle Brand with Backcountry
The line will include outerwear, snowboard hardgoods, and streetwear apparel and will debut later this year.
News January 13, 2022
The Burton U.S. Open Snowboarding is Next Week at Vail
The world’s top snowboarders to compete at the 35th annual Burton U.S. Open in Vail.
Press Releases February 27, 2017
Shaun White Talks Air + Style Festival on KCRW
White also did a guest DJ set.
Press Releases February 9, 2017
The world’s top snowboarders to compete at the Burton US Open in Vail
Burton US Open is the original competitive snowboard event featuring the most progressive riding of the season.
Press Releases February 24, 2016
Shaun White to launch apparel line with Macy's
Macy's describes the capsule as fashion-forward and aimed at the "trendy and active millennial guy."
News February 19, 2016
