Latest In: SIA

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SIA releases State of the Industry video

Press Release:   SIA State of the Industry Video Breaks Down Highs and Lows of 2011/2012   WASHINGTON,…

News May 13, 2013
SIA names 9 SnowSports Reps of

SIA names 9 SnowSports Reps of the Year for 2010

Press Release:   SIA Announces the 2010 SIA U.S. SnowSports Regional Rep of the Year Winners   MCLEAN,…

News May 13, 2013
Photo from the 2011 On-Snow Demo. Courtesy of SIA.

SIA signs Reese Brown to head up Nordic outreach

Press Release:   MCLEAN, Va. (May 23, 2011) – SnowSports Industries America (SIA) announced today they have signed…

News May 13, 2013
Chart courtesy of SIA.

SIA releases January 2012 report

Press Release:   Lack of Snow in January Impacts Snow Sports Market WASHINGTON, DC (March 2, 2012) -…

News May 13, 2013

SIA presents Industry Achievement Award

Press Release:   SIA Presents Industry Achievement Award to Mary Jo Tarallo Lifelong passion for skiing inspires Tarallo…

News May 13, 2013

The Reclaim Project throws down 3-day design challenge at SIA Snow Show

Press Release:   - Hosted by 686, SIA and powered by Malakye.com design contest will celebrate emerging designers…

News May 13, 2013
Chart courtesy of SIA.

SIA: More than 31 million Americans consider themselves snow sports participants

Press Release:   MCLEAN, Va. (June 28, 2011) - Today SnowSports Industries America (SIA) released the comprehensive 2011…

News May 13, 2013
Weak snow equals inventory

Weak snow equals inventory hangover

As expected, the third worst snow season in 46 years has impacted sales and inventories at stores that…

News May 13, 2013

SIA reports strong pre-season snow sales

Press Release:   Strong Pre-Season Sales in the Snow Sports Market   Driven by Pent-Up Demand  

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series