Latest In: SIA

SIA announces the 2010 SnowSports Regional Retailer of the Year Winners

Press Release:   MCLEAN, Va. (Dec. 3, 2010) - SnowSports Industries America (SIA) is proud to announce the…

News May 13, 2013
Courtesy of SIA.

SIA announces Snow Show sold out for 2012

Press Release:   McLean, VA (July 7, 2011) – While mountain resorts and retail shops across the country…

News May 13, 2013
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UGG's expanded styles

Deckers Outdoor Corporation has talked frequently about expanding UGG into winter boots and more fashion styles. We took…

News May 13, 2013

SIA wraps up media tour

Press Release:   SnowSports Industries America Wraps Up Multi-City Media Tour SIA hits the road with latest snow…

News May 13, 2013

SIA and The Ski Channel form new partnership to create multi-media projects and events at snow show

Press Release:   - The Ski Channel chooses SIA Snow Show as home to new Ski Film Festival…

News May 13, 2013
Courtesy of SIA.

SIA registration opens

Press Release:   MCLEAN, Va. (August 10, 2011) - SnowSports Industries America (SIA) announced today that registration and…

News May 13, 2013
Courtesy of  SIA RetailTRAK_†¢ produced by The Leisure Trends Group.

SIA: Snow sports market down in February

Press Release:   Washington, DC (April 10, 2012) -- SnowSports Industries America (SIA) and The Leisure Trends Group…

News May 13, 2013

SIA releases Youth Market Intelligence Report

Press Release:   SIA's 2012 Youth Market Intelligence Report Released   Despite tough economy, kid-specific snow sports market…

News May 13, 2013
Dave Ingemie

Bright spots in early snow sales

The SIA released snow sales data from August-October that showed several bright spots.

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series