Smith Q3 Hurt by Warehouse Snafu
The logistics problems came at a bad time for winter specialist Smith, which has been a star performer…
News November 15, 2019
Latest In: Smith Optics
Safilo Loses Another Key Sunglass License
Safilo, the parent company of Smith Optics, confirmed that Dior will not renew its licensing deal.
News July 1, 2019
Update: Many changes coming to Smith Optics
Smith Optics is undergoing several changes in a restructuring led by Italian parent company Safilo Group, including moving…
News October 20, 2014
Smith announces official eyewear and helmet partnership with Vail Resorts
SMITH is pleased to announce today its marketing partnership with Vail Resorts, the premier mountain resort company in…
News August 7, 2014
Smith Optics announces new hires
With summer just around the corner, Smith Optics announced this week several new hires and staff promotions to…
News May 21, 2014
Smith Optics launches new website featuring hybris platform capabilities
Smith Optics is pleased to announce the launch of its renovated brand website, smithoptics.com.
News May 8, 2014
Smith Optics earns industry accolades for best product packaging
Press release: KETCHUM, Idaho (February 11, 2014) – Smith Optics is the proud recipient of the Outdoor Industry…
News February 11, 2014
New interchangeable I/O 7 Goggle wins 2014 ISPO Award for design and innovation
Press release: KETCHUM, Idaho – For the second year in a row, Smith Optics is the proud recipient…
News February 7, 2014
Angry Birds take flight on Smith Optics’ junior collection
Press release: KETCHUM, Idaho (January 27, 2014) – Smith Optics is pleased to announce today a two-season partnership…
News January 27, 2014
