Latest In: Smith Optics

Jake Marshall

Smith Optics welcomes Tim Reyes and Jake Marshall to the surf team

Press release: KETCHUM, Idaho (January 16, 2014) - Smith Optics announced today the addition of two new standouts…

News January 16, 2014
Smith Optics named official

Smith Optics named official eyewear and helmet sponsor of Aspen/Snowmass

Press release: KETCHUM, Idaho (December 5, 2013) - Smith Optics announced their three-year partnership with Aspen/Snowmass today as…

News December 5, 2013
Jon Hechtkopf

Smith Optics adds two new faces to marketing department

Press release: KETCHUM, Idaho (October 9, 2013) - Smith Optics announced today the hiring of two new marketing…

News October 10, 2013
Smith Optics awarded two

Smith Optics awarded two Interbike ‘Best in Show’ titles for new Forefront helmet

Press release: KETCHUM, Idaho (September 25, 2013) – The bike industry has been abuzz since Smith Optics announced…

News September 25, 2013
Smith Optics Marketing Director Tag Kleiner and Public Relations Director Greg Randolph

Action sports bright spot of Outdoor Retailer Summer Market

I'm reporting from the Outdoor Retailer Summer Market in Salt Lake City, where on Wednesday, day two of…

News May 13, 2013
Smith Optics sunglasses. Smith's parent company

Smith parent buys polarized brand

The Safilo Group said it plans to buy Polaroid Eyewear, which specializes in polarized sunglasses. Safilo detailed the…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series