Safilo Acquires DTC Sunglass Brand Blenders
Blenders, based in San Diego, is a fast growing sunglass and goggle brand with roots in surfing and…
News December 9, 2019
Latest In: Smith
The Snow Season at Surfside And Salty Peaks
Now that the snow season has wrapped up, we checked in with two owners of key snow accounts…
News May 2, 2019
Smith Debuts New Women’s Sunglasses
Smith is also honoring empowered female athletes and launching "This is My Thrill" contest.
Press Releases June 8, 2018
Smith Grows Creative Team
Smith announces changes to its creative team.
Press Releases December 8, 2017
Smith Launches the New Lowdown Focus
The first brain sensing eyewear that gives the user real-time feedback on cognitive training for better focus and…
Press Releases October 5, 2017
Smith Launches Attack Performance Eyewear
The new interchangeable series comes with MAG technology and ChromaPop lenses.
Press Releases May 16, 2017
Smith Named Official Eyewear and Helmet Sponsor of Intrawest
The three-year partnership also includes event sponsorship, demo days, on mountain signage, and consumer promotions at Intrawest mountain…
Press Releases November 17, 2016
Safilo Introduces Prescription RX Services for Smith Brand
The program is aimed at breaking through the complexity of current optical Rx lens options by offering simplified…
Press Releases March 10, 2016
