Latest In: Smith

Smith introduces XL options

Smith introduces XL options for Lowdown and Outlier sunglass models

Bigger and bolder, Smith is launching XL size offerings this January for its popular Lowdown and Outlier sunglass…

News January 20, 2015
Smith announces executive

Smith announces executive appointments

Safilo is pleased to announce the promotion of Chatham Baker to Creative Director and Drew Chilson as Head…

News January 14, 2015
Smith celebrates 50th

Smith celebrates 50th anniversary by launching new brand identity

In 1965, Dr. Bob Smith, orthodontist and original ski bum, developed the first sealed thermal lens and breathable…

News January 4, 2015
SMITH Forefront helmet

SMITH Forefront helmet receives International Design Excellence Award

On the heels of receiving the prestigious international Red Dot Award and the 2014 iF Design Award earlier…

News July 17, 2014
Smith introduces the Overtake

Smith introduces the Overtake, a revolutionary new cycling helmet

Smith is excited to introduce the most comprehensive road helmet on the market: the Overtake.

News June 24, 2014
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series