Latest In: SnowSports Industries America (SIA)

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SIA Data Shows Increase in Winter Outdoor Spending and Job Creation

Winter outdoor consumers are responsible for over $79 billion in spending and support 799,000 jobs.

Press Releases December 1, 2021
OIA November

Mark Your Calendar, Can’t-Miss Education

OIA announces its 2020 Outdoor Retailer Outdoor + Snow Show education lineup.

Sponsored November 29, 2019
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Nick’s Notes, December 2018

Nick reviews SIA's successes in 2018 and previews plans for 2019.

Sponsored December 17, 2018
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SIA: Diversity in Snow Sports, Why We All Should Care

SIA sat down with author James Edward Mills for a discussion about diversity in snow sports.

Sponsored May 11, 2018
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Snow sports sales down in November, December snow could halt the slide

Washington, DC (January 9, 2012) -- SnowSports Industries America (SIA) and Leisure Trends Group have released SIA RetailTRAK™…

News May 13, 2013
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SIA collaborates with K.I.D.S. to collect winter clothes for children affected by hurricane

Press release:   WASHINGTON (Jan. 16, 2013) - SnowSports Industries America (SIA) is organizing children’s winter apparel donations…

News May 13, 2013
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Snow brings consumers back to snow sports this January

Press release:  

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series