Latest In: Spy

SPY+ Certified as a B Corporation 

The certification is a milestone in the brand’s ongoing ESG journey.

Press Releases October 15, 2024
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Fast Company Names SPY+ Optic HAPPY BOOST to Next Big Thing in Tech List

Award winners were chosen for their cutting-edge advancements and potential to impact consumers, businesses, and society overall.

Press Releases November 23, 2022
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SPY+ Optic HAPPY BOOST Lens Named to Time Magazine Best Inventions of 2022 List

TIME's editorial team described the lens as "an Instagram filter for real life."

Press Releases November 17, 2022
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SPY+ Uses AI To Develop a New Sun Lens

Company says the lens enhances color by 30% more than the naked eye.

Press Releases June 7, 2022
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SPY+ Expands Roster of Change Agents

New European snow team members join the crew. 

Press Releases February 28, 2022
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SPY+ Helps Retail Partners Sell More Through Augmented Reality Experience

In addition to helping sell-through, customers are less likely to return their products purchased online.

Press Releases December 3, 2020
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New Roles and New Product for Spy+

Product innovation isn’t the only thing the SPY+ team is bringing with them to Outdoor Retailer.

Press Releases January 27, 2020
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Joe Freitag Returns to SPY as VP of Brand

Freitag will be responsible for the guidance and alignment of SPY’s marketing and product strategy on a global…

Press Releases October 23, 2019
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SPY Wins Gear Of The Year Award

Unique frame and SPY’s therapeutic HD+ lens combine to win one of the most respected awards in the…

Press Releases September 24, 2019
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series