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Latest In: Spy

Roth Featured SIze

ROTH Advises SPY on its Merger with Bollé Brands

The Bollé and AMCE teams believe SPY presents a compelling opportunity to merge with an iconic U.S. brand.

Sponsored September 16, 2019
SPY 25th Anniversary Stacked

Spy Optic Acquired by Bollé Brands

Big news from Spy this morning as the formerly independent company has a new owner.

News September 16, 2019
SPY Myrosha Daley Outside

SPY Brings Canadian Optical Efforts In-House

The move formally concludes SPY’s relationship with WestGroupe.

Press Releases June 27, 2019
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Tony Larson Returns To SPY

Larson is returning to his previously held position as creative director.

Press Releases June 19, 2019
Screen Shot 2019 06 15 at 11.18.44 AM

Remedy PR And SPY Win Gold In Bulldog PR Awards

Remedy and SPY won for positioning the Ace EC goggle ahead of its competition prior to the inaugural…

Press Releases June 15, 2019
SPY 25th Anniversary Stacked

SPY Celebrates 25 Years of Eyewear Independence

SPY will keep the celebration going with new frame drops and a special edition black and gold colorway.

Press Releases April 2, 2019
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SPY Unifies Online And Offline Shopping

The SPY’s website integration with Locally is almost complete.

Press Releases June 5, 2018
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Former SPY CEO Seth Hamot Passes Away

Hamot was chairman of SPY’s board of directors and served as CEO from 2015 until late 2017.

Press Releases March 28, 2018
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SPY Promotes Myrosha Daley 

Myro will work with SPY’s rep force to develop the tools and programs they need to help Canada’s…

Press Releases March 15, 2018
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series