SRH targets surf, skate, moto, music
We check in with smaller brand SRH about its new print advertising campaign that uses a barcode application…
News May 13, 2013
Latest In: Surf
Billabong acquires RVCA
The long-rumored deal is finally announced. Plus, a timeline of Billabong's acquisitions.
News May 13, 2013
Roxy refreshes design, marketing for Spring 2011
Roxy's Summer Rapp and Randy Hild on refreshed approach for the brand for Spring 2011.
News May 13, 2013
SurfAid asks for help with tsunami relief
The Indonesian government asked SurfAid International to coordinate relief efforts of non-governmental organizations helping victims of the tsunami.
News May 13, 2013
Billabong lowers earnings guidance
Billabong lowered its constant currency six-month and full-year earnings guidance today based on several factors including bad weather…
News May 13, 2013
SIMA Image Award winners: the full score
Updated 10:20 a.m. with backstage photos. All 15 winners from the SIMA Image Awards, plus photos from the…
News May 13, 2013
Soul Surfer logs strong debut
Details about how "Soul Surfer" performed at the box office in its opening weekend.
News May 13, 2013
Why Nike invested in a women's surf film
Details about Nike 6.0's new all-female surf movie "Leave a Message," and the strategy behind it, including how…
News May 13, 2013
US Open to be called 2011 Nike US Open
Nike Action Sports further showcases its new action sports strategy by renaming the US Open this year.
News May 13, 2013
