Latest In: Surf

Soul Surfer logs strong debut

Soul Surfer logs strong debut

Details about how "Soul Surfer" performed at the box office in its opening weekend.

News May 13, 2013
The Nike 6.0 Women's Surf Team. Photo courtesy of Nike 6.0.

Why Nike invested in a women's surf film

Details about Nike 6.0's new all-female surf movie "Leave a Message," and the strategy behind it, including how…

News May 13, 2013
The US Open of Surfing last year. Photo courtesy of Hurley.

US Open to be called 2011 Nike US Open

Nike Action Sports further showcases its new action sports strategy by renaming the US Open this year.

News May 13, 2013
Vans President Kevin Bailey

Preview of Executive Roundtable with Vans President

Kevin Bailey is the featured guest at our next Executive Roundtable. Here's a preview of some topics we…

News May 13, 2013
Zumiez stock down after July

Zumiez stock down after July results

Zumiez's same stores sales were positive for July but lower than analysts had expected. We have the details.

News May 13, 2013
Billabong reports full-year

Billabong reports full-year results

Billabong said conditions were "very difficult" but made major progress in integrating its new retail. How brands performed,…

News May 13, 2013
Break East's brand mantra

Break East targest East Coast, sophisticated surfers

The founder of new apparel brand Break East says West Coast apparel companies are missing a key demographic:…

News May 13, 2013
The Hollister store on Fifth Avenue features 179 monitors showcasing live feeds from Huntington Beach. Shop-eat-surf file photo.

Opinion: Hollister's paltry fee for Huntington Beach images

After seeing Hollister's flagship NYC store which showcases video feeds from HB as its key design element, I…

News May 13, 2013

Bob Hurley on how Hurley lost and regained its focus

Bob Hurley talked about how Hurley lost its way in the previous decade, and how Roger Wyett and…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series