Reef VP on Reef Hawaiian Pro Strategy
A talk with Reef Vice President of Marketing Kevin Flanagan and Team Manager Heath Walker about new elements…
News May 13, 2013
Latest In: Surf
Billabong execs on business trends
Highlights from the conference call Billabong executives hosted with analysts in Australia to explain why the company lowered…
News May 13, 2013
Surfrider Foundation honors 9 people and companies with 2010 Wavemaker Awards
SURFRIDER FOUNDATION HONORS 2010 WAVEMAKERS San Clemente, CA (February 7, 2011) – On Saturday, the Surfrider Foundation’s…
News May 13, 2013
PacSun launches national ad campaign with help from brands
The industry's largest customer is launching a national campaign that includes television commercials with help from industry brands.…
News May 13, 2013
O'Neill debuts technical Superkini
O’Neill Director of Marketing Cedar Carter tells us about the strategy behind creating a technical girl’s swimsuit, and…
News May 13, 2013
Billabong and Hurley to collaborate on Australian Open
Billabong and Hurley set aside past differences and will join forces for the Australian Open of Surfing in…
News May 13, 2013
Rusty President on expanded Wired Series
Rusty's Wired Series was a top seller when it launched. The brand is building on that momentum by…
News May 13, 2013
Photos and report from Outdoor Retailer
A report from the floor of Outdoor Retailer, including a look at the Billabong-owned brands at the show…
News May 13, 2013
Vance comments on Sanuk departure
We caught up with former Sanuk COO John Vance this week to get his comments after his departure…
News May 13, 2013
