Industry vet on strategy for Ambiguous and Split
A talk with Split founder David Patri on reclaiming the brand, the strategy for Ambiguous, and his long…
News May 13, 2013
Latest In: Surf
Kustom's Fraley on targeting a younger demo, brand plans
Kustom Brand Director Pat Fraley on how the brand plans to stand out in a crowded marketplace by…
News May 13, 2013
SIMA moves surf industry forward following trade-show landscape shift
SIMA's statement on the closing of ASR, and plans for the future. The trade group has been researching…
News May 13, 2013
Julian Wilson moves to Nike 6.0
Longtime Quiksilver surfer Julian Wilson jumps to Nike 6.0
News May 13, 2013
Ocean Minded returns to The Gap
We followed up with Ocean Minded to see how its relationship with Gap has evolved after the initial…
News May 13, 2013
Apparel sales take big hit in 2010
SIMA discussed its 2010 Retail Distribution Study Thursday which showed a big decline in apparel sales and some…
News May 13, 2013
Core Careers: Shelley Sheppard, Sr. Director of Marketing/Agency at La Jolla Group
Today in our ongoing Core Careers series, we learn about the career path of Shelley Sheppard, Senior Director…
News May 13, 2013
Skullcandy raises share price
Skullcandy raised $188.8 million in an expanded initial public offering after increasing the number of shares and pricing…
News May 13, 2013
