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Key category improves for Zumiez in April

A key category for Zumiez’s turned positive in April, and the company reported increased same store sales for…

News May 13, 2013
The new Roxy store in La Jolla

Roxy goes big with stores, wide-legged denim

I missed getting a Roxy product update at ASR, so I caught up this week with Laurie Etheridge,…

News May 13, 2013
Bob Hurley. Photo courtesy of Nike.

In Bob Hurley's words

Bob sent me an internal memo this morning that he sent out yesterday to the team at Hurley.…

News May 13, 2013
Pod Banuelos

Rusty: Starting from scratch

I stopped by the Rusty offices in Irvine to see how things are going three months after parent…

News May 13, 2013
The Quiksilver Womenäó»s look photographed at ASR.

Fernando: The industry’s biggest challenges

As ASR gets underway today I thought it would be good to step back and talk about the…

News May 13, 2013
Quiksilver notifies state of

Quiksilver notifies state of pending layoffs

Editors note: See updated version of this story in the related links to the left. Quiksilver Inc. of…

News May 13, 2013
The story behind the Lost ads

The story behind the Lost ads

I don't usually write about marketing campaigns, but the recent Lost advertisements - especially the one with McCain…

News May 13, 2013
A Rusty advertisement

A Rusty update for 2008 and a look ahead for 2009

I checked in with Rusty North America President Charlie Setzler, right,  to find out how things went with…

News May 13, 2013
Michael Tomson and Lost Clothing President Tim Garrett at Surf Expo

Lost Clothing hires Johnny Monson and Chris Boland from Blackhart/Allyance

Updated 1/18 with comments from Johnny Monson A quick piece of news that surfaced yesterday. Lost Clothing has…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series