Latest In: swimwear

The Sof for Lolli capsule collection. Photo courtesy of Be Social PR

Lolli Swim Launches Exclusive Capsule Swimwear Collection with Sofia Jamora

California swim brand Lolli Swim has launched an exclusive collaborative swimwear collection with model and influencer Sofia Jamora.

Press Releases September 15, 2017
Amuse Founder Mandy Fry with daughter Jagger

Amuse Celebrates Shop-in-Shop at The Shop in Laguna Beach

Amuse Society celebrated the end of summer and a new shop-in-shop Thursday night at The Shop in Laguna…

News September 7, 2017
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Herewith Magazine Announces the 1st Annual Bikinis of the Year Awards

Herewith is looking to point out a few suits that bring something unique, but in a tongue and cheek…

Press Releases July 11, 2017
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SwimOutlet.com Launches New Life+Style Portal

The Life+Style storefront highlights beach, lifestyle, and fashion swimwear separate from SwimOutlet.com’s competition swimwear segment. 

Press Releases July 10, 2017
A Lost bikini. Photos courtesy Lost

Orders big for Lost bikini launch

A couple months ago I went to the Lost fashion show that promoted the launch of the juniors…

News May 13, 2013
PacSun moving away from

PacSun moving away from swimwear and board shorts

PacSun will carry less swimwear, shorts and boardshorts in favor of its private label denim, fashion tops and…

News May 13, 2013

Markdowns hurt Bikini Village margins

Bikini Village, a 61-store chain in Canada that carries industry swimwear brands, said its margins were hurt by…

News May 13, 2013
Volcom Swim for spring 2010

The inspiration behind Volcom Swim for spring 2010

Volcom recently hosted a fashion show for its spring 2010 swim line. I wasn't able to attend, but…

News May 13, 2013
O'Neill swim for spring 2010

La Jolla Group brings O'Neill swim in-house

The La Jolla Group recently switched from a licensing model to producing swim in-house starting with the spring…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series