Latest In: Val Surf

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Surf and Snow Brands and Retailers Work to Help LA Fire Relief

A wide range of industry brand and retailers have jumped in to aid those impacted by the devastating…

News January 17, 2025
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Finless Skateboard Co. Collaborates with Harbour Surfboards and Val Surf

The brands are teaming up for a special release on Surf Shop Day.

Press Releases May 13, 2024
expoJ24 DaveCropper KekoaCazimero JoshLopez CharlieSetzler AVVA

Buyers Upbeat Coming Out of Surf Expo

Former, Dune Suncare, AVVA, Free Fly, and Critical Slide Society were just some of the newer labels that…

News January 24, 2024
Surf shops and the next generation

Surf Shop Founders and Their Kids Discuss Passing the Torch

Stewart Surf Shop, Wave Riding Vehicles, Hansen Surfboards, Huntington Surf & Sport, Val Surf, and 17th Street Surf…

News June 13, 2023
Stewart Surfboards, 17th Street Surf Shop, Val Surf, Huntington Surf & Sport, and Hansen Surfboards on succession planning

Succession Planning the Surf Shop Way

Founders and their kids talk about ownership transitions – from the well planned to those who crossed their…

News June 12, 2023
ValSurf

Retail Check In: Val Surf

We talk with Mark Richards about how Val Surf is faring, what they are seeing in stores and…

News August 17, 2020
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Tom Holbrook and Mark Richards on the Life of Willy Morris

The longtime friends of Willy Morris remember his bigger-than-life persona that touched so many as a Go Fund…

News April 17, 2018
Blake and Mark Richards of Val Surf - SES file photo

Mark Richards on Val Surf's 55 Years in Business

We ask Mark about some of the biggest brand surprises over the years, and about retail lessons learned

News October 20, 2017
Brandon Richards launches The

Brandon Richards launches The Culmination Project

A talk with Brandon Richards of Val Surf about a new separate project he launched online.

News April 22, 2014
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series