Latest In: Vera Bradley Inc.

Pura Vida is being sold by parent company Vera Bradley

Updated: Pura Vida Sold for $1 Million by Parent Company Vera Bradley

The La Jolla, California-based brand has largely struggled at Vera Bradley, with its annual revenue dropping nearly in…

News March 12, 2025
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Pura Vida Founders to Exit and Sell Remaining Stake in Brand

The changes come amid an executive restructuring at parent company Vera Bradley.

News January 25, 2023
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series