Latest In: Vera Bradley

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 Pura Vida’s Q3 Revenue Falls

Pura Vida parent company Vera Bradley reported earnings on Wednesday.

Press Releases December 7, 2022
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Vera Bradley, Inc. Names Lockie Andrews Chief Growth Officer Of Pura Vida Brand

Andrews most recently held the post of head of ecommerce and digital operations at Party City.

Press Releases May 4, 2022
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Pura Vida to Open More Stores in 2022

Plus, details about how the brand performed in the third quarter.

News December 9, 2021
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Apple’s Privacy Update Hurts Pura Vida DTC Sales in Q2

Advertising on Facebook and Instagram became less effective for Pura Vida, which led to a Q2 revenue miss…

News September 2, 2021
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Pura Vida’s Q3 Revenue Declines Slightly

Wholesale sales were soft, while e-commerce sales rose double digits.

News December 10, 2020
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Pura Vida Launches New Face Masks

A portion of the proceeds will benefit Direct Relief.

Press Releases July 21, 2020
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Pura Vida Bracelets Partners with Hectic Ltd.

The partnership expands Pura Vida distribution in Europe.

Press Releases June 2, 2020
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Vera Bradley and Pura Vida Announce Backpack Collaboration

Limited-edition Vera Bradley + Pura Vida backpack debuts today.

Press Releases August 22, 2019
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Pura Vida Owners on Why They Sold and What They Learned Along the Way

The sale of Pura Vida to Vera Bradley closed Tuesday, so we followed up with Founders Paul Goodman…

News July 18, 2019
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series